GLOSSARY - How To Use Snapchat (& Start Creating Content)

GLOSSARY

In order to understand everything below, here’s a quick rundown of the terminology of Snapchat so that you know what we’re talking about in any given step.

Snap:  A ‘snap’ is a video or still image you capture with your device’s camera within the app, and then send to another user or upload to your Snapchat story.

Friend:  On Snapchat, a friend is another user you’ve mutually connected with (both of you have added each other as contacts within Snapchat).

Follower:  If someone adds you but you do not add them back, they are a follower, and while you won’t have them show up in your address book, they’ll still be able to view your stories.

Story:  Whenever you take a snap, you may upload it to your ‘story’.  A story is a running film reel of any snaps you’ve added to it in the last 24 hours, and is the primary way for brands to publish content on the platform.  Stories are publicly viewable to anyone who follows you.  Likewise, you can view the stories of those you’ve connected with.