Tips For Getting Started & Formulating A Winning Snapchat Strategy For YOUR Brand - 8 Tips For Taking Action On Snapchat Today
8 Tips For Taking Action On Snapchat Today
Very soon, anyone not on Snapchat and giving it the attention it deserves will be seen as behind. You have a chance to get in early, which is a power and opportunity that’s hard for many to visualize, since most of us didn’t bring our brands onto things like Facebook, Twitter, and Instagram until they were already in the mainstream and competition for attention was fierce.
Bottom line: Go make yourself a Snapchat account if you haven’t yet and get to practicing.
A few tips to help you formulate your own strategy and get started on the right foot:
1. Be consistent. Snapchat is about continuously giving your friends and followers something to look at, and when content disappears from your story every 24 hours, this requires constant attention. Aim for 5-15 snaps per day, a combination of video and stills, to go up on your Snapchat story.
2. Don’t overthink it. The brilliance of Snapchat is its natural talent for telling the raw, (virtually) unedited story. Put yourself in your potential followers or customers’ shoes; what might make them smile to see? What gives them more insight into your daily operations than your public-facing website allows. Snap that stuff, often!
3. Take advantage of location filters and drawing tools to give yourself an aire of effort and expertise, and to also spice up content to make it more comical or interesting.
4. Use existing channels to build a following. Anywhere you currently have attention is a potential spot to promote your latest and greatest content channel. Try putting your snapcode and username in…
5. Get creative! Do something new! Why not offer support via Snapchat? I bet there are companies out there killing it by letting their customers quickly send them pictures or videos of problems they’re having and then being able to quickly respond by adding re-watchable video tutorials to their own Snapchat story!
6. Be interactive. While you may spend much of your time creating content for consumption, be sure that you reply to any chats, videos, or text messages that come in on the platform from your friends and followers – this is social media, after all, and people expect to interact with brands like they do people, remember?
7. Track and learn. Like any platform, tracking and honing in on the content that performs best will pay off. If you notice certain types of snaps or certain times of the day are resulting in more views, take note and tailor your output to those observations.
8. Have fun! It’s a spontaneous platform with a lot of buzz and excitement, and it’s one that allows for brand to consumer interactions and engagement never seen before – have some fun with it and don’t be afraid to experiment with a different brand ‘voice’ than you project onto other channels.
“Snapchat is a spontaneous platform that allows for brand to consumer engagement never seen before.”
- Your email signature
- Your Facebook page
- Your company bio/About Us page
- Your blog sign offs/author bios
- Your infographic footers
- Your visual content shared on other platforms
- Direct CTA’s to follow you via tweets and other social posts
- In-store posters if you have a physical location
- 9 – Your LinkedIn company info/contact page
5. Get creative! Do something new! Why not offer support via Snapchat? I bet there are companies out there killing it by letting their customers quickly send them pictures or videos of problems they’re having and then being able to quickly respond by adding re-watchable video tutorials to their own Snapchat story!
6. Be interactive. While you may spend much of your time creating content for consumption, be sure that you reply to any chats, videos, or text messages that come in on the platform from your friends and followers – this is social media, after all, and people expect to interact with brands like they do people, remember?
7. Track and learn. Like any platform, tracking and honing in on the content that performs best will pay off. If you notice certain types of snaps or certain times of the day are resulting in more views, take note and tailor your output to those observations.
8. Have fun! It’s a spontaneous platform with a lot of buzz and excitement, and it’s one that allows for brand to consumer interactions and engagement never seen before – have some fun with it and don’t be afraid to experiment with a different brand ‘voice’ than you project onto other channels.
“Snapchat is a spontaneous platform that allows for brand to consumer engagement never seen before.”
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