Ads Top

Examples, Case Studies, & Inspiration From Other Businesses Using Snapchat Effectively - ‘Bubbly Paws’ – Minneapolis-based Dog Groomer

While Snapchat is a platform with a lot of potential, let’s back that up by taking a look at how real businesses of all sizes are using the platform currently, along with examples of their content and strategy.

I used Help A Reporter Out (or HARO, an excellent journalism and PR tool I’ll do an entire post on in the future) to get in touch with three different companies who were currently using Snapchat.  Let’s have a look at what they’re up to:

BUBBLY PAWS


Bubbly Paws co-owner Keith Miller reached out to tell me a bit about how the three-branch, Minneapolis-based dog grooming chain has used Snapchat to engage with customers.  Here’s an excerpt from Keith’s first email to me:

“We love using snapchat. We have done several contests and games and today will be pushing out a $5 off coupon to our customers.  I love it because you can have fun and really be creative since it is a younger audience.  We get lots of great interaction and who does not love seeing pictures of dogs??”

Keith says he had four customers come in and take advantage of the $5 off coupon the very same day they sent it out, and the platform is seeing a lot of engagement.  To top it off, he assures me that Snapchat is definitely “the social media channel we have the most fun with.”

Bubbly Paws is getting 65-70 views on each of the snaps it puts up on its story during the work day, but Keith says that he also sees higher views for snaps that are uploaded in the evenings when people are off work.  Plus, remember that every one of those views comes from a follower who actively seeks out their content and taps it to take a look, not passive impressions in a news feed.


Want to see some cute doggy screenshots of the content Bubbly Paws is putting up?  I thought you’d never ask!




Brilliantly, Bubbly Paws not only is putting up cute puppy snaps for their following, but they’re also engaging with their customers by giving them little updates.  If I left my beloved pet at the groomer’s, I’d love to see a picture update of them looking happy and healthy during their appointment.  This kind of personal, behind the scenes content is a perfect use of the platform.

Nice work on Snapchat, Bubbly Paws!

You can add them on Snapchat via the username ‘bubbly paws’.

No comments:

Powered by Blogger.