Examples, Case Studies, & Inspiration From Other Businesses Using Snapchat Effectively - ‘Yacht Harbour’ Boating Industry Media & Sales Company

While Snapchat is a platform with a lot of potential, let’s back that up by taking a look at how real businesses of all sizes are using the platform currently, along with examples of their content and strategy.

I used Help A Reporter Out (or HARO, an excellent journalism and PR tool I’ll do an entire post on in the future) to get in touch with three different companies who were currently using Snapchat.  Let’s have a look at what they’re up to:

YACHT HARBOUR

Yacht Harbour is a media outlet in the yachting industry who also function as a listing marketplace for yachts themselves.  Recently, Yacht Harbour took their habits of sharing news stories in the boating industry and beautiful pictures of the luxury watercraft to Snapchat.

Their owner, Dimitri Semenikhin, also shared some insights into how they’ve gone about attracting users from outside of Snapchat to come take a look at their content there:

“To establish a following we have spread our snapcode amongst our existing social media channels, messaged directly users that we thought could like our content and provided our username in our bio descriptions. The result has been good, we have now over 1,000 views on our stories with even The Verge now following us.”

Those are some impressive numbers, and Dimitri tells me that they’ve largely been able to repurpose content from Instagram and their other channels (plus some behind-the-scenes sprinklings as well).

Here are a couple snaps Yacht Harbour was kind enough to provide me with:

Interested in sunny skylines and yachting news?  Just want to keep tabs on how this brand is expanding their Snap reach?  Search up ‘Yacht Harbour’ on Snapchat to give them a follow.